This is the first time in evolution this has happened.īut what we all have to decide is whether we want the decisions shoppers make to benefit them or to be for the good of the retailers and brands competing for share of spend. We are now for the first time in a position to create retail that allows shoppers to make better decisions. With that realisation, we can transform the way we retail we can shape package design and improve shopping experiences, both in-store and online. The vast majority of decisions are made quickly using System 1įor the first time in human evolution, behavioural science has discovered that our slow, deliberative System 2 mind has realised that there is a much faster, more powerful System 1 in existence. Confirmation bias: This bias cognitively favours information that conforms to one's existing beliefs and discounts evidence that does not.For example, when you're deciding which car to buy one of your top criteria may be the look and feel of the outside (e.g., it's sleek and stylish) but you may not pay much attention to other important statistics such as safety record or gas mileage. Attentional bias: Humans are prone to paying attention to some things while ignoring others. ![]() You can set other people's expectations by putting. For example, if you hear that the average car price is a certain value, you will think any car for less than this is a good deal - but really it might be better to search out some better deals.
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